How CTV works Archives

Why Connected TV (CTV) is the Next Big Marketing Channel (and How to do it Right)

by Monisha Ravoori | Jul 14, 2021 | Digital Marketing

The way we watch TV has changed significantly over the last decade. We now have many more options when it comes to catching up with our favorite shows, and the format of those shows has also changed considerably. One major change is the rise of connected TV or CTV....

Why Connected TV (CTV) is the Next Big Marketing Channel (and How to do it Right)

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