by Vamsi Sidda | Oct 1, 2024 | blog, Digital Marketing, Outsourcing for Operational Excellence
As retail media grows at a breakneck speed, platforms are feeling the heat to not only manage the growing complexity of ad placements but also to deliver scalable, efficient solutions that create real value for advertisers. Retail media platforms are fast becoming... 
by Monisha Ravoori | Sep 23, 2024 | blog, Digital Marketing, Outsourcing for Operational Excellence
Retail media is no longer just a buzzword; it’s a driving force in the digital advertising landscape. According to eMarketer, retail media ad spend worldwide will hit an astounding $140 billion this year, representing 20.3% of global digital ad spend. This surge... 
by Monisha Ravoori | Jun 20, 2024 | blog, Outsourcing for Operational Excellence, Publisher Operations
In the fast-paced world of FinTech, where innovation and agility are critical, effective advertising operations can make all the difference in reaching the right audience and achieving your business goals. Partnering with an ad operations managed services provider or... 
by Monisha Ravoori | Mar 31, 2023 | Digital Marketing, Outsourcing for Operational Excellence
What is Media Planning? Media planning is a strategic process publishers use to determine the most efficient and effective way to distribute advertiser messages to their target audience on their owned and operated digital properties. The tangible outcome of the media... 
by Monisha Ravoori | Oct 29, 2021 | Digital Marketing, Outsourcing for Operational Excellence
Outsourcing your ad operations function has a wide range of benefits. Partnering with the right experienced team will save you money, free up time, and draw on the expert knowledge, skill, and scale that can be incredibly difficult to replicate in your own in-house... 
by Monisha Ravoori | Oct 1, 2021 | Outsourcing for Operational Excellence
For many companies, relying on their internal teams to handle the myriad tasks involved with ad operations just isn’t enough. Staff are tied up in their own work, too busy to effectively tackle the highly complex work involved with running modern-day ad campaigns. So... 
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