by Monisha Ravoori | Mar 31, 2023 | Digital Marketing, Outsourcing for Operational Excellence
What is Media Planning? Media planning is a strategic process publishers use to determine the most efficient and effective way to distribute advertiser messages to their target audience on their owned and operated digital properties. The tangible outcome of the media... 
by Monisha Ravoori | Oct 29, 2021 | Digital Marketing, Outsourcing for Operational Excellence
Outsourcing your ad operations function has a wide range of benefits. Partnering with the right experienced team will save you money, free up time, and draw on the expert knowledge, skill, and scale that can be incredibly difficult to replicate in your own in-house... 
by Monisha Ravoori | Oct 1, 2021 | Outsourcing for Operational Excellence
For many companies, relying on their internal teams to handle the myriad tasks involved with ad operations just isn’t enough. Staff are tied up in their own work, too busy to effectively tackle the highly complex work involved with running modern-day ad campaigns. So... 
by Monisha Ravoori | Aug 24, 2021 | Digital Marketing, Outsourcing for Operational Excellence
Striking the right balance between sales growth, operational capacity, and what technologies to leverage to drive company growth is a challenge for every business leader. Having the right team is critical, and choosing the right partners to work with can make all the... 
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