A Market Perspective on the Rise of the Agentic AI in Growth Services

Over the past year, conversations about agentic AI have shifted across our customers. For growth and GTM teams, the questions are no longer about whether agents can generate content or automate individual tasks. Today, they are about whether agents can operate inside real workflows, interact with live platforms, and drive outcomes across growth services without introducing risk or operational complexity.

This is where many AI initiatives begin to slow down. Early pilots often show promise in isolated use cases, but value stalls when agentic capabilities are treated as standalone tools rather than embedded into day-to-day media and advertising operations. Data remains fragmented, decision rights are unclear, and teams struggle to move from experimentation into production across the full growth services value chain.

Agentic AI is no longer a technology problem. It is an execution problem.

Everest Group’s latest perspective on this topic examines how agentic AI is beginning to influence growth services, what it takes to scale responsibly across complex operating environments, and how enterprises and service providers must evolve their operating models as autonomy increases. It includes a landscape of service providers, including MediaMint, that are developing, embedding, and enabling agentic solutions into media and marketing operations. 

We’re highlighting this perspective because it reflects many of the same inflection points we see in live deployments with our customers, while offering a broader market lens on where agentic AI is headed. For leaders responsible for scaling growth services, it provides timely and useful context.

Read the full blog here: https://www.everestgrp.com/blogs/the-agentic-enterprise-how-autonomous-agents-will-reshape-growth-services/