Cookie Policy
MediaMint Cookie Policy
This Cookie Policy explains how MediaMint (“we” or “us”) uses cookies and similar technologies when you visit our website at statement: www.mediamint.com
WHAT ARE COOKIES?
Cookies allow our websites to work effectively and make them user-friendly. Cookies are small pieces of information that your browser saves on your computer when you use our website. Cookies allow us to collect information about the use of our services and to improve and adjust them to our visitors’ wishes.
TYPES OF COOKIES WE USE
We use cookies for a variety of reasons. The cookies we use generally fall into one of the following categories.
NECESSARY COOKIES
These cookies are necessary for the website to function and cannot be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
PERFORMANCE & ANALYTICAL COOKIES
Performance and analytics tracking is primarily used to improve the operation and layout of our website, and may be conducted by us, or one of our service providers. Some tracking is used to collect information about how you use our website. For example, we may track which pages you visit, how you interact with our webpages, how often you visit, and where you are visiting from.
We use cookies from the following parties as outlined below:
| Vendor | Cookie | Description |
|---|---|---|
| Google Analytics | _ga | This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. |
| _gat_UA | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. |
TARGETING & ADVERTISING COOKIES
Advertising tracking technology, such as behavioral advertising cookies may be set by us, or by third parties. The technology is used to deliver advertisements, on this website or another website, that may be relevant to you, limit the number of times you see an advertisement to help measure the effectiveness of advertising campaigns, or to understand your behavior after you view an advertisement. The technology may share information with third party partners.
We use cookies from the following parties as outlined below:
| Vendor | Cookie | Description |
|---|---|---|
| Microsoft Bing | MUID | The purpose of this cookie is to synchronize the ID across different Microsoft domains to enable user tracking. |
| _uetvid | This is a cookie utilized by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | |
| _uetsid | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.
| |
| Microsoft | _uetmsclkid | This is the Microsoft Click ID, which is used to improve the accuracy of conversion tracking. |
| | _fbc | The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). |
| _fbp | This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | |
| TikTok | _ttp | This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. |
| | _pin_unauth | These cookies are associated with Pinterest. They are used to track the usage of services and provide better visibility into the Pinterest traffic on our site.
|
| _pinterest_ct_ua | ||
| Doubleclick | test_cookie | This tag lets advertisers collect data about their site visitors. That data is then used to show site visitors ads that match their interests. |
| IDE | Google’s real time bidding advertising exchange. | |
| Google Analytics | _gat_xxxxxxxxxxxxxxxxxxxxxxxxxx | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
| _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx | This cookie is used by Google Analytics. The main business activity is marketing/advertising. | |
| _gclxxxx | This cookie is used by Google Analytics to track conversions. | |
| _gid | This cookie is installed by Google Analytics. The cookie is used to store information on how visitors use a website and helps in creating an analytics report of how the website is doing. | |
| Google Ads | _gcl | ‘_gcl_’ cookies are primarily used to help advertisers determine how many times users who click on their ads end up taking various actions on their site, for example, making a purchase. |
| Snapchat | Performance | Snapchat uses Pixel data for optimization, custom audience creation, look-alike modeling, reporting, machine learning, and targeting capabilities. |
| Youtube | CONSENT | YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
MY COOKIE PREFERENCES
You can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. You cannot opt-out of Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.).To change your preferences, click on the “Cookies Settings” link available on our website.
OUR PRIVACY POLICY
In our privacy policy you can find more information about how we process your personal information.
FINAL COMMENTS
We may adjust our Cookie Policy when changes are made to our website, or the rules regarding cookies.
