Supercharge Marketing Ops with Advanced Agents – 2

Supercharging Marketing Ops with Advanced Agents

The marketing operating model that got you here won’t get you to what’s next.
Across media, retail, and technology, leading organizations are moving beyond AI experimentation and embedding intelligent agents into search strategy, creative production, and campaign execution as a core operating capability.

MediaMint is convening a discussion with senior marketing and revenue leaders to explore what this shift looks like in practice. We’ll examine how teams are building visibility in AI-driven search through AEO and GEO, using intelligent automation to improve creative performance at scale, and integrating agents into campaign operations to accelerate execution and decision-making while maintaining enterprise-grade governance.

This session is designed for leaders shaping strategy, not just running campaigns. The focus is on what it takes to move from isolated AI initiatives to a scalable, agent-driven marketing operating model.

Expect a candid conversation grounded in real-world implementation—covering the opportunities, challenges, and early results that are reshaping how modern marketing organizations operate.


 

The Panelists

Peter A Krivkovich

CEO, Bitly

Lukas Catmull

Director, Sales Operations & Intelligence

Bonneville International

Ilan Nass

Ilan Nass

EVP & Head of Digital Marketing, MediaMint