Experimentation-Driven Growth: CRO Strategies for Publishers & Retail Brands in 2025
August 13, 2025 | 9 AM PST
Discover how industry-leading publishers and retail brands are fixing their conversion funnels in 2025. Learn the latest in CRO – from building an experimentation culture to using AI models to optimize paywalls and subscriber funnels.
In this 40-minute live webinar, Jan Marks (VP Sales at VWO) will share how Conversion Rate Optimization is evolving in 2025. You’ll learn new methodologies to identify and fix friction points in your subscriber and paywall funnels, backed by real case studies.
Register now to get access to the latest research on how industry leading publishers and retail brands grow their subscriber base and reduce cart abandonment.
In this webinar, you’ll learn:
- Case studies to improve subscriber and paywall funnel performance with smarter paywall techniques
- Reducing e-commerce cart abandonment with checkout UX best practices
- Leveraging first-party data for personalized experiences and optimizing ad placements without hurting UX
Meet the Panelists
Jan Marks
Director of Sales, VWO
Nisha Sharma
SVP, Partnerships, MediaMint