ICYMI: Cannes Lions 2025 Highlights from Stagwell Sport Beach

Set against the energy of the Cannes coastline, MediaMint and DataBeat brought more than a presence to this year’s Cannes Lions International Festival of Creativity. We brought perspective.

Live from Stagwell Sport Beach, our leadership teams hosted an energizing Masterminds Happy Hour, connecting with global partners, clients, and collaborators. It was a moment to soak in both the sunshine and the insights, surrounded by some of the sharpest minds in media, advertising, and technology.

From AI Hype to Human-First Innovation

One theme stood out clearly: AI is no longer just a trend. It has become a practical toolkit.

As Mindie Kaplan, VP of Innovation at MediaMint, shared in our on-the-ground video:

“We’re hearing less about AI as a creative talking point and a lot more about operational efficiency. Clients want tools that are intuitive, flexible, and aligned with how people actually work.”

We’re shifting from talk to action. Through white-label AI solutions and custom automation workflows, MediaMint is helping clients scale intelligently, with tools designed to support creative teams rather than replace them.

Conversations That Sparked Momentum

Throughout the week, our team engaged in meaningful dialogue around:

• What scalable, flexible operations infrastructure looks like in 2025
• How AI and automation can strengthen human-led teams
• The growing demand for solutions that deliver both speed and stewardship

As Paul Neumann, our EVP Strategic Growth & Value put it:

“It’s not just about the tech. It’s about putting that proof into practice, day in and day out.”

Looking Ahead

Cannes 2025 was more than an industry moment. It reflected a shift in mindset and a shared ambition to build technology that empowers people and drives meaningful results. The conversations that started at Stagwell Sport Beach are already shaping the solutions and partnerships ahead.

Watch the energy, ideas, and impact unfold in our official Cannes Highlights video:

Let’s keep the conversation going.