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Optimizing Cost per Acquisition for a Leading U.S. Automotive Valuation Publisher

Automotive Valuation & Publishing

A well-established U.S. automotive valuation company aimed to enhance campaign efficiency in a highly competitive market. With goals to reduce acquisition costs, reach a defined local market, and maintain a strong profit margin, the company looked to refine its digital strategy to maximize ROI and drive impactful results.

Challenges

The campaign was limited to a single DMA (Designated Market Area), which narrowed the potential audience and intensified competition for visibility.

We needed to deliver impressions solely through first-party data, presenting a challenge in reaching fresh and relevant prospects.

The brand aimed to maintain a profit margin above 50%, requiring strategic cost control without sacrificing campaign impact.

Solutions

We conducted a thorough check on the advertiser’s landing page to verify pixel firing accuracy, ensuring all visitor data was captured correctly. This proactive step helped us avoid potential discrepancies in tracking, safeguarding the campaign’s overall accuracy and performance.
By employing CPA bidding alongside advanced techniques like lookalike modeling and recency-based funneling, we optimized bids to consistently meet or exceed target goals. This precise targeting allowed us to capture high-intent audiences and reduce acquisition costs effectively.
Upon identifying an incorrect implementation of conversion tags, we collaborated with the agency to rectify it. Through hands-on guidance, we ensured they understood proper pixel implementation, helping them build a more reliable foundation for long-term data tracking and success.
Strategically combining prospecting with retargeting within a single campaign enabled the brand to engage new audiences and stay top-of-mind for returning users. Visibility across multiple touchpoints created ongoing engagement, maximizing conversion potential throughout the customer journey.

Outcome

CPA Reduced from $183 to $39
Optimizations lowered the CPA from $183 to $39, significantly surpassing the target of $48 and resulting in substantial improvements in cost efficiency and ROI.

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