Client Success

Achieved $5.29 ROAS and 33% Sales Growth Through Strategic Ad Optimization

Retail Media

An advertiser aimed to enhance their digital advertising strategy to achieve a higher Return on Ad Spend (ROAS) and drive increased sales. Recognizing the importance of effective online marketing, they sought to optimize their advertising efforts for better performance and profitability.

Challenges

Many existing campaigns were not meeting ROAS expectations, leaving the Advertiser questioning the effectiveness of their investment and diminishing their marketing confidence.

Although there was considerable traffic, potential customers frequently clicked on ads but failed to convert, indicating a disconnect in engaging the audience effectively.

The escalating costs to acquire new customers were eroding profit margins, making it clear that a re-evaluation of their strategies was necessary.

Without specific targeting, the Advertiser missed opportunities to connect with key customer segments, leading to untapped sales potential.

Solutions

MediaMint adopted a proactive approach by closely monitoring key metrics, including ROAS, conversion rates, and CPA, which enabled the real-time identification of underperforming campaigns.

Utilizing data-driven insights to analyze customer behavior and engagement, we made informed adjustments to campaigns, ensuring that strategies were aligned with business objectives.

We launched two new Product Listing Ad (PLA) campaigns—"Basket Builder," which encouraged customers to explore related products and boost average order values, and "Savings," which highlighted discounts and promotions appealing to price-sensitive shoppers, significantly enhancing conversion potential.

Outcome

Achieved ROAS of $5.29

The campaign achieved a ROAS of $5.29, exceeding the target of $4.

Increased Sales by 33%

The Advertiser experienced a 33% increase in sales from $597,002 to $794,884, driven by enhanced campaign performance and expanded reach.

Increased Impressions and Clicks

Impressions increased by 53.6% YOY, indicating improved visibility, while clicks grew by 25.7% YOY, demonstrating greater consumer engagement.

Reduction in Budget and Spend

The yearly budget decreased from $200,000 to $150,000, and total spend reduced from $196,042 to $149,999, showcasing more effective allocation of resources.

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