40% Efficiency Gains and Cost Reduction through Automated Amazon Ad Management

Challenges

Manual The existing manual processes required updates for 80 account plans, leading to time-consuming efforts in extracting and updating ASIN data for Salesforce. Although updating a single table took less than 10 minutes, managing multiple tables stretched the effort to over 40 minutes.processes required updating 80 account plans and extracting/updating ASIN data for Salesforce

Frequent issues emerged from inaccurate data entry and inconsistent data validation, leading to costly errors that compromised overall performance and efficiency.

Solutions

MediaMint engineered a transformative solution by developing a Google App Script specifically designed to automate the cumbersome CSV uploads and updates from the Amazon Ad Console directly into Google Sheets.

The automation began with seamless CSV imports, allowing the team to bypass the painstaking manual entry that had previously consumed their time. This meant that data could flow effortlessly into their systems, ready for analysis.

To ensure accuracy and reliability, the script incorporated stringent criteria checks for the imported data. This feature significantly minimized the risk of errors, ensuring that only valid information was processed and utilized.

With the burdens of manual work lifted, automated report generation transformed how the team accessed and analyzed performance metrics. This allowed them to generate insightful reports with just a click, enabling quicker decision-making and strategic planning.

By leveraging Amazon Ads, Google Sheets, and Google Apps Script, we not only streamlined the workflow but also empowered the team to focus on more strategic initiatives, fostering a culture of innovation within the organization.

Outcome

Daily Hours Cut by 40%

The time spent on updates, data validation, and reporting was reduced from 8 hours to 4.8 hours, with streamlined workflows.

40% Boost in Weekly Efficiency

Weekly hours dropped from 40 to 24, achieving a 40% efficiency gain that allowed the team to prioritize strategic work over routine processes.

Resource Cost Savings

Resource costs were cut from $747.20 to $448.32, enhancing the company's bottom line and freeing up the budget for future growth.

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