Client Success

Driving Revenue Growth Through Consultative Operational Excellence

eCommerce

A San Jose-based eCommerce company wanted to grow its revenue by attracting new advertisers to their network. Their goal was to diversify their advertiser base and tap into new growth opportunities, positioning themselves for success in an evolving and competitive market.

Challenges

Unregulated partner traffic resulted in unpredictable performance spikes, making it difficult to maintain consistent growth and impacting the overall user experience.

Absence of a retention strategy for newly acquired customers led to high churn rates, preventing the company from maximizing the lifetime value of its new advertisers.

Lack of comprehensive information for new customers to understand the offerings effectively created barriers to engagement, leaving potential advertisers unsure of the benefits and value they could gain.

Solutions

Developed a tier-based partner traffic framework to stabilize and optimize traffic performance, ensuring a consistent flow of high-quality traffic and reducing volatility in results.

Designed targeted retention strategies to help advertisers meet their performance goals, focusing on personalized support and continuous engagement to foster long-term relationships.

Implemented a new advertiser acquisition strategy to diversify the client base, expanding into new industry categories and positioning the company for broader market reach.

Launched advertiser engagement campaigns informed by competitor analysis, tailoring messaging to resonate with key target markets and attract high-value advertisers.

Outcome

93% Improvement in User Retention

Boosted new user retention rate from 67% to 93% within the first year, ensuring that more customers stayed engaged and maximized their value from the platform.

Expanded Client Base Across Four Verticals

Diversified client base across four new industry verticals, opening new revenue streams and reducing dependency on a single market.

Boosted ROI Through Cost-Efficient Acquisition

Enhanced ROI for new accounts by reducing the cost of sale, creating more efficient acquisition channels and improving profitability.

Achieved $7M in First-Year Revenue

Generated $7 Million in revenue in the first year of business development, showcasing the significant impact of strategic advertiser acquisition and engagement.

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