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Client Success

Reduced CPA by 80% within a Month

Advertising

An advertising agency was running a crucial campaign for ‘Dry-eye treatment’ on Facebook, but as the days passed, it became evident that the strategy was falling short. Budget constraints were being stretched thin with minimal conversions, and the urgency to improve performance grew palpable. Their goal was clear: enhance campaign effectiveness and drive meaningful conversions to turn this campaign into a success story.

Challenges

High-performing campaigns were quickly exhausting their allocated budgets, leading to limited audience reach and reduced engagement opportunities.

The agency struggled with a high cost per acquisition (CPA) of over $250, making each conversion feel unattainable and leaving the team feeling frustrated.

Solutions

MediaMint conducted a performance analysis, revealing insights that shaped a new budget allocation strategy aimed at maximizing reach while ensuring efficient spending.
A bold proposal emerged - allocating 90% of the budget to the most effective targeting aspects. This strategic decision was aimed at harnessing maximum reach and driving engagement from the right audience.
Focusing on high-potential prospects, we ensured that every dollar spent was directed toward individuals most likely to convert, maximizing ROI.
Daily monitoring of campaign performance allowed for the swift negation of funds directed toward underperforming areas, ensuring the budget was utilized effectively throughout the campaign duration.

Outcome

Reduced from 8 to 4.8
Cost per acquisition saw a remarkable decline, plummeting by 80% from $263 to just $30, creating a newfound efficiency in the budget.
Budget Tracking System
A comprehensive tracking system was implemented, allowing for real-time budget distribution assessments across various targeting aspects, fostering agility in campaign management.
Conversion Volume Up 400%
Conversion volume skyrocketed, achieving an impressive 400% increase compared to the previous campaign duration, turning the once struggling campaign into a beacon of success.

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