132% Increase in Revenue with Targeted Shopping Campaigns

Challenges

Incomplete product feed data limited campaign accuracy and effectiveness, creating a gap in product visibility that kept customers from seeing the full product lineup.

Lack of structured shopping campaigns hindered ad targeting, leaving potential buyers disengaged and stalling revenue that optimized campaigns could have delivered.

Absence of detailed performance tracking made it challenging to learn from campaign successes and setbacks, impeding data-driven decisions for future optimizations.

High CPA for new customer acquisition inflated costs, presenting a major hurdle to building a broader customer base and achieving profitable growth.

Low sales volume from shopping campaigns further underscored the need for a refined approach that could transform customer interest into tangible sales.

Solutions

Built a robust Merchant Center account, incorporating essential tax and shipping details to provide seamless product visibility and meet compliance requirements.

Launched structured and granular shopping campaigns aimed at maximizing reach and engagement, each tailored to draw in diverse customer segments with greater accuracy.

Reorganized product groups by brand, sub-brand, and product types to enhance ad relevance, aligning the retailer’s offerings with customer needs and interests.

Implemented dynamic bid optimizations based on metrics like impressions and benchmark data, aligning spending to outperform competitors and maximize returns.

Refined search terms and applied negative keywords to consistently improve CTR, eliminating mismatched queries and driving focused engagement from interested customers.

Enhanced the product feed for full and accurate coverage, strengthening ad impact by ensuring each product was ready and optimized for visibility.

Outcome

200% Increase in Visibility for Generic Keywords

A 200% increase in impression share for generic keywords boosted visibility, bringing the retailer’s products into the view of a much wider audience.

$10 ROAS Demonstrates High Campaign Efficiency

Achieving a final return on ad spend (ROAS) of $10 validated our approach, demonstrating strong campaign effectiveness in delivering high returns on investment.

6-Month Streak of Hitting Target Goals

Six consecutive months of meeting target goals reflected consistent success, showcasing a well-aligned strategy that continuously supported business objectives.

Have a project?

Share your vision with us, and let's create something exceptional together.

Get in touch today

Similar Success Stories

Discover how we've solved similar challenges and delivered exceptional results for other clients.

Realizing 40% Efficiency Gains in Amazon Ad Management

Learn how automation helped a retail-tech company cut time spent on updates, data validation, and reporting from 8 hours to 4.8 hours.

Read More

Revolutionizing DSL Code Generation with AI

Explore how an AI-powered virtual assistant cut coding time by 50%, saving 100 hours monthly for a leading retail-tech platfoprm.

Read More

$7M Revenue in Year One with Consultative Sales

Learn how a San Jose eCommerce company realized a 93% retention rate and diversified into four new industry verticals in one year.

Read More

View all Success Stories