Client Success

An Advertising Agency Generates 150% Higher Lead Volume from Google Search Ads

Marketing & Advertising

A renowned advertising agency aimed to significantly boost lead generation while keeping costs controlled within a $10K monthly budget. To achieve this, they needed to lower their Cost Per Lead (CPL) and increase lead quality, making sure every dollar worked toward meaningful results.

Challenges

With a high CPC of $7 and a low CTR of 0.28%, clicks were costly and generated few leads, wasting ad spend and limiting budget flexibility.

Despite increased spending during peak hours and specific days, the campaigns produced minimal leads, indicating a mismatch in ad timing and audience behavior.

Despite increasedMany leads were low quality, requiring the business development team to spend time filtering through less relevant leads. spending during peak hours and specific days, the campaigns produced minimal leads, indicating a mismatch in ad timing and audience behavior.

The account’s rigid structure restricted flexibility in bidding and spend allocation, limiting effective optimization and adaptability.

Solutions

Reorganized the account by creating individual campaigns based on the agency’s specific service offerings. This granular approach allowed for more targeted ad delivery and tailored messaging, ensuring each ad was relevant to the audience’s needs and interests.

Conducted ongoing search term analyses to identify new keyword opportunities and negative keywords, ensuring ads reached the most relevant audience. This minimized wasted spend on irrelevant searches and improved the likelihood of connecting with high-intent users.

By segmenting keywords by match types, we gained control over bidding strategies for high-performing keywords while limiting spend on less relevant ones. This helped prioritize the budget on valuable clicks and ensured spend efficiency across campaigns.

After testing different ad extensions, we integrated the top-performing options, like site links and callouts, which not only increased ad visibility but also boosted engagement by providing additional value propositions directly in the ad.

Outcome

CTR Surge to 2.3%

Within the first two weeks, the CTR increased to 2.3%, showing a marked improvement in user engagement and relevance.

150% Increase in Lead Volume

The refined strategy delivered a 150% surge in lead volume, establishing a steady influx of new prospects and greatly expanding the agency’s growth potential.

Reduced CPC

With more efficient spending and targeted campaigns, the average CPC dropped to $3.20 in the first month, maximizing the budget’s effectiveness.

High-Quality Lead Improvement

With 32% of leads now deemed high-quality, the business development team was able to focus efforts on leads with higher conversion potential, boosting the likelihood of new client acquisition.

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MediaMint Operations

MediaMint Labs

An Advertising Agency Generates 150% Higher Lead Volume from Google Search Ads

A renowned advertising agency aimed to significantly boost lead generation while keeping costs controlled within a $10K monthly budget. To achieve this, they needed to lower their Cost Per Lead (CPL) and increase lead quality, making sure every dollar worked toward meaningful results.

Challenges

Solutions

Outcome

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