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Client Success

28% Increase in Conversions within 30 days

Retail & E-commerce

A major furniture retailer, renowned for quality and variety, faced a key challenge: increasing online conversions and in-store visits while reducing their high cost per acquisition (CPA). With user engagement below its potential, the retailer sought a strategy transformation to achieve sustainable, profitable growth.

Challenges

The steep cost per acquisition of $515 posed a considerable challenge, highlighting the urgent need for improved returns to justify the ongoing expenditure.

The brand’s Click-Through Rate (CTR) on Pinterest sat at just 0.57%, indicating limited audience interest and engagement with content.

They struggled to connect effectively with their target market, with low engagement rates and minimal reach impacting campaign results and potential ROI.

Solutions

Traffic campaigns were tailored to specific interests, keywords, and locations across the U.S., aiming to resonate with target audiences and drive a higher volume of relevant traffic.
To increase brand visibility, we launched video campaigns geared toward furniture enthusiasts, creating a compelling visual narrative to capture attention and drive engagement.
Retargeting campaigns focused on visitors who had previously engaged, designed to nurture these high-potential prospects and encourage conversions over time.
By strategically reallocating the budget based on the performance of Pin Ad swaps and Ad groups, the team maximized return on spend and ensured resources were directed toward the most impactful areas.

Outcome

30% Rise in Engagement Rate
Video awareness campaigns caught attention and sparked curiosity, boosting engagement by 30%.
CTR Surge of 35%
Tailored traffic campaigns increased CTR by 35%, proving the value of precise audience targeting.
Conversion Growth by 28%
Conversions rose by 28%, showcasing the success of our strategy and driving both revenue growth and deeper customer engagement.
CPA Reduced to $324
Cost per acquisition dropped to $324, establishing a more sustainable and cost-effective path forward.
Budget Increase by 70%
Recognizing the strong campaign performance, the client increased the budget by 70%, confident in the return on investment from MediaMint’s approach.

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