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Client Success

200% Increase in New Visitors with a Tailored Customer Acquisition Campaign

Food & Beverages

A renowned name in the food and beverage industry set out to drive fresh traffic to its Recipes Blog, aiming to improve conversion rates and attract a new audience. Tasked with maximizing a $50K campaign budget, the brand sought an effective digital strategy to captivate new visitors and boost engagement.

Challenges

The campaign faced a low click-through rate of just 0.24%, significantly hindering reach and engagement with the brand’s target audience.

The cost-per-click reached $1.15, exceeding the desired benchmark and straining the $50K campaign budget, ultimately impacting ROI.

Solutions

Launched comprehensive on-page and off-page SEO improvements, focusing on upper-funnel keywords that resonate with users actively seeking fresh recipes. The goal was to enhance visibility in search results, drawing a wider audience interested in new culinary ideas.
Regularly adjusted negative keywords to refine ad targeting and increase relevance for new user groups. These adjustments helped ensure ads reached individuals most likely to engage with the content, maximizing ad effectiveness and reducing unnecessary costs.
Developed tailored ad copies for key audience segments, including Home Page visitors and those exploring dinner recipes. Dynamic, relevant content was essential to capturing user interest and encouraging deeper engagement with the blog’s offerings.
Reduced ad spend on keywords driving repeat visitors, redirecting resources toward keywords that would attract fresh audiences. The shift to a dedicated Customer Acquisition Campaign maximized our budget’s impact by focusing on bringing new traffic to the Recipes Blog.

Outcome

CTR Boost to 1.34%
Significant improvement in click-through rate, drawing more visitors and enhancing campaign effectiveness.
Rapid CTR Growth
Achieved a 1% CTR within just three weeks, setting a positive momentum early in the campaign.
CPC Reduced to $0.32
The final CPC dropped to $0.32, with steady CPCs below $0.50 achieved within the first month, optimizing budget efficiency.
200% Rise in New Visitors
Successfully doubled the volume of new visitors, meeting and exceeding acquisition goals through focused targeting and engagement.

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