Online shopping has advanced five years in the past three quarters. Next year it will advance even more. Consumers want convenience, and Amazon has unleashed many competitors with different takes on how to buy right from an ad. Remember “native advertising” from a few...
Although the economy as a whole might still be reeling from the effects of the COVID pandemic, this week’s IAB Brand Disruption Summit revealed that many consumer brands are doing remarkably well. Brands that appear to be “cleaning up” over the past six months include...
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