The way we watch TV has changed significantly over the last decade. We now have many more options when it comes to catching up with our favorite shows, and the format of those shows has also changed considerably. One major change is the rise of connected TV or CTV....
It wasn’t so long ago that advertisers clamored for television spots, even though the data on their effectiveness was nothing close to that provided by digital advertising. However, sometime during the last five years, most of the TV sets in the United States became...
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