The past few years have seen a pendulum swing from ever-more granular ad targeting metrics to restoring the user’s control over their privacy. Overuse of sophisticated advertising algorithms led online visitors to install ad blockers, bringing the industry to realize...
Marketers and advertisers aim to reach consumers with the right message and at the right time. With targeted advertising or ad targeting strategies, advertisers can identify when and where an ad should be positioned to maximize ROI and keep costs down. It requires a...
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