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Kantar Media Reactions: How the Pandemic Has Accelerated Marketing Changes

by Monisha Ravoori | Nov 7, 2020 | Digital Marketing

One effect of the pandemic on marketing seems to be that marketers have moved on more quickly than consumers. A survey of 4,000 consumers and 700 global marketers across 7 global media markets reveals significant disconnects between how brand marketers see...

Kantar Media Reactions: How the Pandemic Has Accelerated Marketing Changes

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