by Monisha Ravoori | Feb 23, 2021 | Digital Marketing
The past few years have seen a pendulum swing from ever-more granular ad targeting metrics to restoring the user’s control over their privacy. Overuse of sophisticated advertising algorithms led online visitors to install ad blockers, bringing the industry to realize... by Monisha Ravoori | Oct 23, 2020 | Digital Marketing
Digital advertising had an apocalyptic Q2 as many brands withdrew their advertising in the face of COVID-19. The truth is, most brand marketers did not really know what to say and decided it was better to withdraw their ad spend while they rethought their strategies...
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