The past few years have seen a pendulum swing from ever-more granular ad targeting metrics to restoring the user’s control over their privacy. Overuse of sophisticated advertising algorithms led online visitors to install ad blockers, bringing the industry to realize...
Digital advertising had an apocalyptic Q2 as many brands withdrew their advertising in the face of COVID-19. The truth is, most brand marketers did not really know what to say and decided it was better to withdraw their ad spend while they rethought their strategies...
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.