by Monisha Ravoori | Oct 23, 2020 | Digital Marketing
Digital advertising had an apocalyptic Q2 as many brands withdrew their advertising in the face of COVID-19. The truth is, most brand marketers did not really know what to say and decided it was better to withdraw their ad spend while they rethought their strategies... 
by Monisha Ravoori | Oct 23, 2020 | Digital Marketing
Marketers and advertisers aim to reach consumers with the right message and at the right time. With targeted advertising or ad targeting strategies, advertisers can identify when and where an ad should be positioned to maximize ROI and keep costs down. It requires a... 
by Monisha Ravoori | Oct 14, 2020 | Digital Marketing
There are real techniques involved in being good at B2B marketing, and it’s about time those of us who do it make it attractive like consumer marketing. Despite the vast amounts of money involved in enterprise sales, marketing to companies is still seen as the... 
by Monisha Ravoori | Oct 1, 2020 | Digital Marketing
I have nothing but admiration for the organizers of DMEXCO, the annual European marketing conference, and the Expo. What an amazing show it is in person, and what an action-packed show they had planned before they had to go digital—800 speakers, two major time zones... 
by Monisha Ravoori | Sep 9, 2020 | Digital Marketing
Everyone in the ad tech industry is wildly looking for a way to replace third party cookies. Advertisers want proof, and publishers want attribution. We’ve grown dependent on data, which was easily available through third party cookies until consumers became... 
by Monisha Ravoori | Sep 2, 2020 | Digital Marketing, Uncategorized
Like every other business, MediaMint has been working remotely since the beginning of the pandemic. As an organization, we’ve taken a conservative stance, which means the health of our employees comes first. Thus, we are putting safety ahead of speed as we consider... 
Recent Comments