by Monisha Ravoori | Jun 23, 2021 | Digital Marketing
It wasn’t so long ago that advertisers clamored for television spots, even though the data on their effectiveness was nothing close to that provided by digital advertising. However, sometime during the last five years, most of the TV sets in the United States became... 
by Monisha Ravoori | Apr 28, 2021 | Digital Marketing
As the habits of online users are constantly changing, incorporating an omnichannel campaign strategy can help you run a successful campaign. If you are a marketer, adding in such a strategy can create a seamless experience for your customers from start to finish.... 
by Monisha Ravoori | Mar 10, 2021 | Digital Marketing
When we think of the gig economy, we first think of Uber drivers and Task Rabbits, but that’s just the B2C segment. Hidden under the surface of the changing work environment are B2B gig workers, a much more quickly growing segment. PWC predicts the entire gig economy... 
by Monisha Ravoori | Feb 23, 2021 | Digital Marketing
The past few years have seen a pendulum swing from ever-more granular ad targeting metrics to restoring the user’s control over their privacy. Overuse of sophisticated advertising algorithms led online visitors to install ad blockers, bringing the industry to realize... 
by Monisha Ravoori | Jan 29, 2021 | Digital Marketing
Over the past 10 years, MediaMint has grown from a small group of media and technology operations agents to a team of over 900 employees around the world handling a wide variety of operational and technical support needs for our expanding client base. We have worked... 
by Monisha Ravoori | Jan 11, 2021 | Digital Marketing
Social media is an effective tool for B2B companies and must be taken advantage of. However, some B2B companies are stuck in the rut of believing their customers are not on social, except LinkedIn. Because of this, these companies might create a lone Twitter account... 
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